My Reality Bites

WHAT IS KTM'S MARKETING STRATEGY?

Pic: www.ktmb.com.my

Air Asia is a very well known budget carrier internationally which the incomes not only comes from the ticket but from the food they offer, the merchandises and maybe slightly from the charges implied from baggage, luggage and fast lane entry. Air Asia turnover their money from early online booking ticket. This is a few ways to keep the airlines survive from costlier fuel and maintenance.
When it comes to Government linked companies, Keretapi Tanah Melayu(KTM) does not creating the same strategy. KTM only provide a canteen coach that does not allowed many hungry gluttons. No promotions on certain item either. Booking ticket online is not advisable as the schedule is improper and mostly late. It took longer hours to reach certain destination compare to buses. In additional, it is not a budget train. Most Malaysians would prefer motorcycles who cannot afford a car for transportation. It is simply cheaper although possess great danger compare to train.