Saturday, July 05, 2008


Advertisement Fraud

Taking an hour or two reading local daily after morning breakfast. An advertisement definitely catches my attention. There are four hypermarkets shown. I think you can definitely guess which it belongs to.

1. Please analyze the advertisement above. Now look at second column. It belongs to Mydin indeed. Will you add up all the prices on 22 items selected? Not in a mood to total up? Same as me! Well, I can see 2 items shown were not added (Those written ‘no stock’). Then, I have a peep on the next column (tricked for the 1st time). Can you see what I mean? There are no ‘no stock’ item. If I add up all the 22 items on the next column, the total of the price will be more than Mydin offered.

2. Play rough with me, eh? So I calculated to prove the price of 20 items sold by Mydin were higher than 20 items sold by the other hypermarket (tricked for the 2nd time). When I looked at the advertisement again, soon I realized item with asterisk ‘*’ were not included. Then I wonder……wo … wo … wo … wo … wonder? Why? ....sorry…back to the topic. I wonder why Mydin advertisement agents include stocks that are not available/ counted. Another gimmick to trick foolish buyers like us?

3. Mydin should advertise essential goods (Malaysians most used brands and items) and compare them with others Hypermarkets. Then we will be pengguna bijak lah Ministry of consumer affairs. How can we afford to support local hypermarts in this condition?

So Mydin’s proven and guarantee the best value for money all year round eh? Why pay more, pay even more!


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Welcome back. Please do make a comment and vote. My comment is just personal opinion.